Valassis, an international media and marketing corporation, hired Tallan to develop digital marketing style chatbots to promote their client’s brands through new channels. One of their customers, an Automotive Dealership, was looking to reach customers in a new and innovative way and a Facebook chatbot was the answer. The chatbot allows shoppers to search the dealership’s inventory, select their vehicle, and begin the financing approval process by collecting their credit score.
Cloud, Web, UX, Data & Analytics
Stand Out Among the Competition.
- Total Facebook users reached through a targeted Messenger campaign effort.
Connect to Customers.
- Users engaged the call to action in the marketing campaign.
Record Sales Month.
- Vehicles sold from a total of 459 chatbot engagements. A record sales month for the dealership.