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Boosted Brand Awareness and Sales through Data Analysis

Overview

This unique luxury furniture maker is known for its enormous beanbag chairs and infinitely configurable sectionals. Leadership sought to boost brand awareness, and direct-to-consumer sales through a data analysis initiative focused on the customer journey. Tallan’s team collaborated with this organization’s leadership to develop a strategy and subsequent roadmap, prioritized by business value, and then got to work!

Industry

Furniture Manufacturing

Annual Revenue

$165.9 Million

Company Size

571

Technology

Data and Analytics, Cloud

Foundation First.
Modern Data Platform
for Real-Time Reporting
Start with Strategy. We began with an agreed-upon list of priorities, the definition of requirements, and what was to be measured for reporting and analytics. Simultaneously, we developed a cloud-based business intelligence (BI) infrastructure that produced the first set of reports for the leadership team.
Walk Before You Run.
Gamify and Incentivize
Sales for Success
As this organization’s teams became more familiar with the self-service tools (reports and dashboards), leadership was able to increase revenue and consumer experience through friendly competition between showrooms and sales regions, while continuing to integrate internal and third-party data.
Invest in Information.
Significant Growth
59% to be exact
Information is addicting! Leadership can now review and act upon data from external sources like Google Analytics, social media platforms, and Shopper Trak as a result of this initiative. After a year of analysis and data-driven decision making, their gross profit increased by nearly 59%.
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