AP regularly provides robust, deeply researched and credible raw data to its members and customers and knows that they have a huge appetite for local angles available in the AP data. However, many local and regional news organizations need help transforming that data into easily digested information that’s pertinent to their audiences.
The AP’s water quality data set is a great example of the news agency providing a highly relevant and timely data set to its members. Large and complex data sets that are deeply researched and credible, but not easy to quickly interpret, can present a challenge to news organizations that lack the time, resources and tools to uncover local stories in national or global data.
By including interactive visualizations along with the data, the AP will make it easier for its members and customers to discover local stories and, with just a few clicks, create and publish localized interactive data visualizations to illustrate those stories with Power BI.
Sharing data encourages a greater level of transparency and understanding, but comes with the great responsibility of being accurate, useful, significant and comprehensible. The ability for people, businesses and the media to see and touch data is creating a dramatic change in the way stories are being told and reported. Interactive data visualizations invite readers into the role of a journalist, enabling them to dig deeper and uncover the story that is the most relevant, meaningful and personal to them.
CLICK HERE to read the full article and learn how Microsoft Power BI is helping the Associated Press transform their data into powerful visualizations for its members and customers.
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